ATTENTION: SPOILERS AHEAD! Beyond this point, major plot spoilers are expected. Continue at your own risk.
Description[]
The Shademother seems to be a rival deity to Tenderman's.[1]
"All right. So, the client’s core brand values are: Integrity, Boldness, Family, Community. However, the latest market research indicates that 37% of customers no longer associate Tenderman’s with family, they see it as a product for older consumers. Outdated. Old-fashioned. And this has been on the rise for the past decade, ever since the space became more competitive with the advent of the Shademother." - Vaughan, presenting as a marketing lead.[2]
